MARIRO stands for Marika's Road, a path toward the right direction and future success. Our coaching services, such as leadership coaching and strategic consulting, help you develop and thrive in your career.

On this journey, you will empower yourself and enhance your leadership skills to succeed in a complex and changing business environment. We provide a space to pause, fostering deeper awareness for thoughtful decision-making, allowing you to face professional challenges with a clearer mindset.

We adhere to the ethical guidelines of the International Coaching Federation (ICF) and the latest coaching models. We actively monitor developments and incorporate new practices into our coaching, ensuring you are on the right path to success. Our journey is built on delivering exceptional customer experiences. Welcome aboard—we promise to exceed your expectations at every stage of collaboration.

Mariro's Story and Vision for Executive Career Coaching

Company Values

Vision

We develop the management skills of leaders and companies to promote equality and inclusion at all levels. We aim to make workplaces fair and provide leaders with the tools to succeed.

Mission

We offer top-tier coaching experiences focused on developing the skills of leaders and managers. We promote inclusion and equitable practices, creating sustainable and successful workplaces.

Arvot

  1. Lead

  2. Be curious

  3. Strive for equality and do good deeds

  • Customer Experience – Career Coaching

    "I have had the pleasure and privilege of working with Marika, who has provided me with valuable career coaching. Her expertise has helped me deepen my self-awareness, which has played a significant role in my ability to lead and navigate a constantly changing environment.

    As a leader, I understand that self-awareness is one of the key factors in developing both my own leadership and the success of the organization. Marika has helped me identify both my strengths and areas for development, which has increased my ability to make more conscious decisions and lead people in a genuine way. Her skill in guiding leaders towards profound self-reflection and understanding of their own values and motivations is an invaluable part of the process that supports both personal and professional growth.

    Marika approaches each client with empathy, respect, and individuality. She provides space to pause, tools for reflection, and encourages clients to bring forth their strengths that support the growth of the entire organization. This consistent yet warm approach has given me new perspectives on leadership and has helped me bring out the best version of myself—both as a leader and as a person.

    I can warmly recommend Marika’s expertise to all leaders who want to strengthen their self-awareness, develop their leadership skills, and grow in their roles up to the C-suite level. The impacts of her coaching are reflected not only in personal development but also in tangible business results."

    Country Manager, Media and Communications Sector

  • Customer Experience – Career Coaching

    “I have worked as a marketing director in several different organizations and collaborated with numerous professionals to develop my own leadership skills and strategic expertise. When I applied to Marika for career coaching, I was in a situation where I wanted to clarify my professional direction and strengthen my personal influence skills in an executive environment.

    Marika brought a unique combination of strategic thinking, deep understanding of business, and C-suite level leadership culture to her work. Her insights and methods provided me with concrete tools and new approaches to my own leadership and decision-making. Her way of utilizing various analytical tools, reflective exercises, and probing, thought-provoking questions was particularly valuable—through them, I discovered new angles to my role and clarified my personal goals. She also challenged me to develop and grow in a way that elevated my leadership to a new level.

    Especially valuable was Marika's ability to create a trustworthy, respectful, and open atmosphere that allowed space to discuss even sensitive and difficult topics. This was crucial for clarifying my own skills and leadership identity. I highly recommend Marika as a career coach to all C-level and executive professionals who want to develop their leadership and find new perspectives to support their careers and personal growth."

    Marketing Director, Finance and Insurance Sector

  • Customer Experience – Career Coaching

    As a member of the executive team and communications director, I have had the privilege of working with Marika, and her expertise has been a significant factor in my professional development as well as in the broader success of our organization's communications. Her coaching has helped me understand how my strengths and values are reflected in my leadership style and communication, and, above all, how consistent self-awareness is a prerequisite for impactful communication and leadership.

    Marika employs modern methods that deepen leaders' self-awareness and interpersonal skills, encouraging them to rethink their motives and patterns of behavior in new ways. Through her coaching, I have gained fresh perspectives and confidence in leadership, especially in demanding and rapidly changing situations. This has enhanced my ability to lead communications with consistency, credibility, and in alignment with our organizational culture.

    Marika has a remarkable ability to create a trusting atmosphere that fosters reflection and growth. Her approach is both goal-oriented and personalized—she truly understands that each leader’s development journey is unique. I have also witnessed the impact of her work across the entire C-suite level, as her coaching strengthens team cohesion and supports effective strategic decision-making.

    I warmly recommend Marika to any leader, particularly at the C-suite level, who wants to deepen their self-awareness, develop their leadership skills, and enhance strategic communication. Thanks to her work, I have become more conscious of my own leadership and how I can communicate and influence most effectively to achieve organizational goals.

    Communications Director, Energy and Environmental Sector

  • Customer Experience – LinkedIn Coaching

    As a Key Account Manager, I have learned how crucial it is to develop one’s professional identity and strategic skills, particularly when working with demanding clients. Marika has been an invaluable support as I’ve worked to deepen these skills and grow into a stronger leader in account management.

    Through Marika’s coaching, I have received practical tools for refining my professional profile and improving client communication. She helped me analyze my strengths and areas for development, which has increased my confidence and clarified my role as a business partner to my clients. Thanks to her expertise, I have been able to communicate my value more convincingly and build deeper, long-term client relationships.

    Additionally, Marika guided me in optimizing my LinkedIn profile so that it better supports my expert brand and helps me stand out among executive-level contacts. This has been a significant advantage in both networking and client work.

    Marika’s approach is highly tailored and inspiring—she is truly committed to her coachees and their success. I warmly recommend her to anyone looking to build their leadership skills and take their career to the next level.

    Key Account Manager, Media and Communications Sector

  • Customer Experience – Leadership Coaching

    “We sought coaching from Mariro when we promoted an employee to a managerial position. Marika Råberg, Mariro’s Leadership Coach, tailored the coaching to ensure a smooth transition and addressed the specific challenges of leadership and management roles. Her expertise in our industry was evident in her insightful and practical advice.

    Marika skillfully identified and developed the coachee's leadership qualities, focusing on communication, collaboration, and strategic thinking. The positive impact on team dynamics and performance has been significant.

    I highly recommend Mariro for professional coaching services. Their commitment to individual and organizational growth is invaluable in leadership development.”

    — CEO, Healthcare Company

  • Customer Experience – Job Search Coaching

    “I had the privilege of working with Marika for several months while she was my career coach. My experience with her was that she is approachable, has strong insight, excellent communication skills, and a positive energy—all of which help you, as a client, reach your goals.

    She created a trusting, collaborative environment from day one. Marika offered support and encouragement throughout the process, helping me clarify my options and inspiring confidence in my abilities.

    It was a pleasure to work with her, and I highly recommend her services.”

    — Senior Controller, Real Estate Investment Company

  • Customer Experience – LinkedIn Coaching

    “I’m pleased to recommend Mariro’s LinkedIn coaching package. My experience with their profile optimization service was exceptional, significantly enhancing my professional visibility on LinkedIn.

    The coaching began with a thorough review of my existing profile, identifying areas for improvement. Marika Råberg provided expert guidance on crafting an impactful headline, refining my summary, and presenting my work experience. Since the optimization, I’ve noticed a significant increase in profile views and job opportunities. I highly recommend this service to anyone looking to boost their professional presence.”

    — Sales Team Lead, Retail